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Why The Blueprint?

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Get to Know The Blueprint

For the past 25+ years, The Motley Fool has been serving individual investors who are looking to improve their investing results and make their financial lives easier. Now we’ve launched The Blueprint, where we’re applying that same rigor and critical thinking to the world of business and software.

The Blueprint Score
9.8 out of 10

What is the Blueprint Score?

The Blueprint Score is a numerical rating of a product on a 1-10 scale. The four inputs to the total score include evaluating the product based on its ease of use, support, pricing, and key features. You can be sure the Blueprint Score is unbiased and impartial.

How do you review products?

Each product is thoughtfully reviewed by an expert writer, who has experience with and knowledge of that software category. Products are tested individually to ensure the writers have firsthand experience with every product they evaluate.

How often do your Top Picks change?

We’ll review our products every three months, at a minimum. However, we know that landscapes change, and companies roll out new product features and plans often, so we’ll be keeping a watchful eye on any updates and will make sure we keep you informed!

Are your reviews sponsored?

Our reviews are not sponsored or influenced by third parties. Our editorial opinions are our own and are independent from the advertising side of The Blueprint. We may receive compensation from affiliate partners, but it in no way influences our objectivity.

Meet a Few of Our Experts

The Blueprint team of industry professionals has been hand-picked based on their previous experience, their ability to thoughtfully review software and technology products, and their passion for writing jargon-free, easy-to-read content.

Unbiased and Impartial
Dedicated to Your Success
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Barbara Weltman

Small Business Tax Expert

Barbara Weltman is an attorney and nationally recognized expert in tax, legal, and financial matters for small businesses. She’s the author of many top-selling books on taxes and business including the annual J.K. Lasser’s Small Business Taxes. She is also the publisher of Idea of the Day® and Big Ideas for Small Business®, a contributor to and a number of Fortune 500 sites, and serves on the advisory board to the Small Business & Entrepreneurship Council.

Karen McCandless

Email Marketing Expert

Karen McCandless is a content strategist, digital analyst, and researcher, specializing in business communications and technology. Her work has appeared on The Next Web, Softonic, Business2Community,, and Microsoft Europe.

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Nicholas Morpus

Project Management Expert

Nick is a seasoned writer and digital marketing specialist with lots of experience in B2B software research. He has always had a passion for technology and has worked as an Apple technical specialist, in the social media startup scene, and also in local DC real estate.

Mary Girsch-Bock

Accounting Specialist

Mary Girsch-Bock is a former accountant and non-profit development specialist who began her freelance career reviewing software and never stopped. Mary estimates she’s written more than 500 reviews, and her writing has appeared in The CPA Practice Advisor, Law Office Computing,, Albuquerque Business, Legal Assistant Today, and Advisor Websites. When not working on the next article or review, Mary spends time working on her first novel in Rio Rancho, New Mexico, where she lives with her family, two dogs, and two birds.

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